Restore
Exterior cleaning and surface care organized around the material and desired finish.
Selected work / 2026Strategy · Brand · Web
A local-service website designed to make clarity feel premium.
Clearstone turns a crowded property-care offer into a composed multi-page experience with stronger hierarchy, honest proof, and a guided lead flow.
Explore the live websiteClientClearstone Property Care
MarketWinnipeg, Manitoba
ProjectFlagship portfolio concept
RoleStrategy through front-end
01 / The problem
Good-looking was not enough.
The first concept tried to prove value through volume: too many services, repeated calls to action, sample testimonials, and visuals that could not withstand close inspection.
The redesign changed the standard. Every decision now has to improve trust, orientation, or the path to an inquiry. Anything that exists only to fill space was removed.
Winnipeg property careProperty care,
composed.
composed.
One clear place to restore, maintain, and prepare the property.
02 / Strategy
Three customer outcomes replace a wall of disconnected services.
Maintain
Repeatable lawn and seasonal upkeep with a clear cadence and visible scope.
Prepare
Winter access and seasonal planning shaped around the property before urgency hits.
ClearstoneProperty Care
03 / Identity
Quiet confidence, made ownable.
The restrained “C” monogram uses a strong architectural frame, a single contour, and a grounded baseline. Navy carries trust and restraint; aged gold creates warmth without borrowing luxury clichés.
NightAged goldLimestone
04 / System
Designed as a business system—not one oversized landing page.
Dedicated routes give each customer question the space it needs while keeping the homepage sharply edited.
01Homepage02Services hub033 service pages04Project gallery05Process06About07Service areas08Contact09Guided quote
05 / Conversion design
The quote is the product demonstration.
Conditional questions
The flow changes based on Restore, Maintain, or Prepare so irrelevant fields disappear.
Progressive commitment
Property details come before contact information, earning the right to ask for the lead.
Structured handoff
The homeowner sees a clean confirmation and the operator receives an organized brief.
Honest expectations
Planning ranges are clearly labeled and proof is never presented as verified when it is not.
06 / The result
A portfolio piece that demonstrates judgment, not just effort.
The finished concept shows responsive design, information architecture, a distinctive visual system, accessibility support, interactive project comparisons, and a service-specific quote journey.
- Multi-page customer journey
- Custom code-native identity and icon set
- Mobile conversion layer
- Honest concept disclosures
- Performance-conscious image delivery